Purpose of Facebook buying small companies---just for talent!

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Last week, when Mark Zuckerberg cost $1 billion for Instagram, controversial voice sounded whether this picture application site can survive. The market of these concerns is not without reason: in 2010, Zuckerberg once said:" we are not for the company to buy the company, our acquisition of the company 's goal is to win the first-class talents." Basically, Facebook previously acquired companies are very small company, not a Instagram on such a scale, it is also Zuckerberg has repeatedly stressed that a characteristic. " The deal with Facebook is a milepost, we buy the company never like Instagram has so many users." Zuckerberg said.


The following are 11 corporation cases Facebook bought and closed.

Parakey

Facebook first attempted in 2007merger, bought Parakey. This is a Firefox browser co-founder Blake Ross and Joe Hewitt launched a joint application. Then Zuckerberg said, two of them in Firefox and Parakey on the creation and the construction of product ideas, for example Facebook is suitable for. However, Parakey site in the two founders soon officially closed after joining Facebook.

Divvyshot

This photo sharing application founder later became Facebook graphics department senior engineer. This is the Facebook in 2010Third M & A transactions, although the details of the transaction were not disclosed, but Divvyshot declared that the trade newspaper price so they can't refuse. When Divvyshot young people to join Facebook and initiate a new project, the old site was soon closed. Founder Sam Odious briefly on any Facebook product manager, but soon left for the new venture.

ShareGrove

Facebook in 2010May to buy a small group chat applications, in the transaction completed second months service officially closed. ShareGrove allows users to chat group state to send information, pictures, video and website. ShareGrove did not disappear away without a trace, a year after Facebook launched Group Chat, will original product function expand.

NextStop

NextStop terminal stop at Facebook. The travel sites recommendation in 2010was acquired by Facebook in July, and after the completion of the transaction within a few months off services. Just as Zuckerberg's acquisition row as the criterion, this acquisition or focus on talent, rather than the product. " NextStop product team joined the Facebook, we hope that the previous product in some core ideas can continue. So close the existing version of NextStop, in order to better turned his attention to the future of new products." Facebook in a subsequent statement writes.

Hot Potato

Hot Potato is a Foursquare with the similar hotel booking service application, in 2010August by Facebook 's $10000000 purchase. Facebook recently announced that enter the positioning service system strategy, and launched the Facebook Place, so the Hot Potato acquisition is to recruit personnel for the purpose of. For Hot Potato founder, joining may be the Internet 's most successful ever opportunity to work hard to resist. " If the Hot Potato to sell, then Facebook will be very natural selection selection." Hot Potato on the company blog says.

Drop.io

Facebook in 2010October acquisition of the online store and download companies. The user in this platform can be stored video, audio and other file formats. In it was acquired by Facebook Drop.io before, in a short period of time has accumulated a large number of users, including a considerable part of the subscribers. A few months after completion of the transaction, Drop.io service officially closed.

Beluga

Hand machine SMS application Beluga was acquired by Facebook after it into the company's overall strategy. Facebook launched its own Facebook Messenger, the original product was officially closed, because the two architecture is very similar to. And the other case is different, Facebook in March and Beluga reached a merger agreement and the integration of the company personnel and technology, but it was not until the August release their own Messenger, will original product off.

Digital Staircase

This picture and video applications in 2011joined the Facebook in November, and after the completion of the transaction in the second months ended their products and services. DS had previously developed a number of mobile phone applications like MovieCam and SmartSplice, the company that join Facebook to will conduce to" the mobile phone application to the wider customer groups".

MailRank

The mail filtration applications are also in 2011November to join Facebook, and quickly turned off their products. In 2010 Zuckerberg once declared that e-mail has "death", the purchase of MailRank team, is also likely to respond after age of email product service demand.

Snaptu

In 2011January, Snaptu Facebook developed a need not intelligent mobile phone applications. Zuckerberg was certainly like this application, as of two months after he bought the company, was also rumoured company's products may stop functioning. But the reality is that until 2011December Facebook developed its own mobile phone application platform, the original product was officially closed.

Gowalla

Facebook large-scale acquisition of Facebook,2011December start the acquisition, Gowalla had accumulated about 1000000users. Gowalla and its founder in a $3000000stake in Facebook was acquired by Facebook and employment conditions. After joining the Facebook, the company in March of this year officially stopped both product application.