RIM CEO: Start Negotiation With Rivals or Authorize BlackBerry System

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RIM CEO Thorsten Hein,just has been appointed 5 days, on Friday when accepting media interview,promised, he will lead the company to recover the United States intelligence mobile phone market territory, and has already begun with the intention to use its software rivals authorized negotiations.

Promotion plan

Hayes said, RIM will next week launch a promotion plan to attract consumers to try with a touch screen and a high performance of the latest BlackBerry browser equipment. He said, the promotion also relates to the application.

In the United States market" in order to recover lost territory, we have taken some different measures." He said," I came here to fight, to win."

Hayes is 54 years old, once in the Siemens for 24 years. Because RIM in intelligent mobile phone market behind Apple's iPhone and Google, income also has two consecutive quarter of decline, the stock price dropped 75% over the past year RIM. Hayes mission is to reverse the old intelligent mobile phone giant slide.

Hayes last weekend just before the joint CEO Jim Balsillie ( Jim Balsillie ) and Mike Lazaridis ( Mike Lazaridis ) took the helm, he said, the current a pressing matter of the moment is to restore the BlackBerry in the United States market sales, and to launch next month of the revision of the PlayBook tablet, but this time the introduction of a new generation of BlackBerry 10 operating system.

" This is my first 100 days of the main task. My first task is to promote the BlackBerry 7." Hayes said.

The United States of America errors

Hayes only a few hours of sleep every night, so that day met with the customer, the evening then BlackBerry processing work. He said, RIM needs to enhance the marketing and communication skills, in order to attract the attention of the outside.

The United States of America BlackBerry market sales decline in the first quarter of 45%, even though Indonesia and India and other emerging market income soars, the overall income is affected. According to the United States market research firm Gartner data, the third quarter of 2011 global intelligence Blackberry mobile phone market share fell to 11%, far below the 21% years ago. Old BlackBerry product line can not be in function and application of iPhone and Android quantity competition.

" When the BlackBerry user experience, will focus on a series of elements : battery life, network efficiency, safety and optimal input experience." Hayes said," specific to the American market, we miss the Internet browsing and application of consumer-oriented features."